Keys to Managing Recession Effects on Finance KPIs
Sunday, March 1st, 2009Recession is wreaking havoc on businesses today. The key to managing recession effects on finance KPIs is maintaining a healthy cash flow.
A global recession happens only once or twice in a lifetime. But when it does, the effects are usually devastating. Many companies go bankrupt, throwing people out of work. Managing recession effects on finance KPIs poses major challenges to today’s managers.
During recession where revenues are expectedly not as robust as before, finance key performance indicators become doubly important and companies will do their utmost to ensure that all resources are focused not only on preventing losses, but also on maintaining a healthy balance sheet.
The key is to maintain a close watch on the cash flow. Less money coming in is a good indication that the recession is affecting sales and management has to take immediate steps that the condition does not worsen to the point where operating capital is depleted. The first thing to look at is how to increase the level of sales where losses can be prevented. Most companies will execute an aggressive marketing drive to encourage people to buy. Generous incentives are offered to free store shelves and stock rooms of accumulating inventories. Earning fewer profits on sales is better than accumulating inventories. In times of recession, liquidity is often a problem with many companies since consumption of most goods is down.
Controlling cash outflow is as important as cash inflow. Companies should implement austerity measures, so to speak. All expenses that do not directly contribute to profit generation should be eliminated or at least maintained at a level where it cannot result to liquidity problems. Sometimes, these can result to reduction in take home pay or even regrettable layoffs of employees, but worse things can happen when businesses completely fold up.
Production takes up most of expenditures. There are a lot of ways to cut production expenses. The first is by using materials that are cheaper but do not hurt quality much. In times of recession, even raw materials producers are likely to sell cheaper to protect their own financial positions. This enables manufacturers to cut down production cost and drive prices down, giving more people the ability to buy. When things are not getting better despite all other measures, the last resort will be to cut production, which will have huge effects on the labor force.
Minute analysis of the charts of accounts and financial statements should be conducted. With the help of these financial records and documents, companies can identify what areas in operations need tinkering for more efficient use of financial resources. Accounts that need constant monitoring are receivables, payables, and inventories – raw materials, in process and finished goods inventories. Daily cash positions must be analyzed to detect hidden dangers.
The most important action that companies can do when the effects of recession sets in, putting financial KPIs in danger, is to sit down and assess things. A plan to combat the effects of the recession must be formulated and efficiently implemented. The use of financial resources must be focused on activities that will bring in the most benefits. Strict control over movements of cash must be enforced and closely monitored. Managing recession effects on finance KPIs entails a unity of action among all employees – from top managers down to the ordinary employees.


